AstraZeneca: The Future is Now


I very much enjoyed photographing this amazing booth for AstraZeneca at the National Cardiologist Convention in Washington DC. AstraZeneca is a global research-based biopharmaceutical business with innovative medicines that are used by millions of patients worldwide. The purpose of their booth at this event was specifically to promote Brilinata, an oral antiplatelet treatment for Acute Coronary Syndrome. Brilinta has been shown to reduce the rate of thrombotic cardiovascular events, such as stroke, heart attack, or even death.


My goal was to photograph before people came to the booth to showcase AstraZeneca’s very impressive design, and then while people were at the booth in order to highlight their unique experiences.

The AstraZeneca booth had a variety of high-tech stations where consumers could see exactly what the medication can do. I was incredibly impressed with the touch-sensitive, interactive floor that everyone could walk on, which visually showed how blockage in arteries forms. I still can’t believe that the big guy in the white shirt wasn’t real (see pics below). He was a plastic model used to demonstrate how to diagnose cardiovascular issues. It’s always great to have the opportunity to work a job where I can do what I love, and also learn something!